Burning Night Group, which already owns Bierkeller venues in Cardiff, Leeds, Liverpool and Manchester, has chosen the nightlife heart of the city for its latest expansion.
The multi-million pound development, which will create more than 300 jobs, will transform two levels of a formerly derelict site in Birmingham’s most dynamic leisure destination.
The complex, which will open in December, promises to be a unique addition to Broad Street, housing three bars under one roof – Around the World Bar & Lounge, a traditional Bavarian Bierkeller and Shooters Sports Bar.
Spread over 22,000 sq ft, it represents a major investment for the Leeds-based company, building on the success of its existing venues which specialize in a lively dining, drinking and live music experience.
Allan Harper, CEO of Burning Night Group, explained confidence in the company’s future meant moving into Birmingham was the natural next step.
“It is the second biggest city in the country and it has seen massive investment in recent years so it was the obvious place for us to go when we were looking to grow our own company.
“It is important for us to keep reinvesting in this business and diversify into other city centres where we see potential. We spent two years searching for just the right site to accommodate what we do – large entertainment complexes offering something for everyone. We were keen to find a super-prime location to allow us to be at the centre of the city’s fantastic nightlife and Broad Street, which attracts 23million visitors every year, fits that perfectly.
“Birmingham’s biggest nightclub, Pryzm, opened there in June after a £1.4million investment, American made-to-order burger chain Five Guys – the fastest growing in the country – chose to locate on the street and Walkabout has just undergone an extensive renovation so the belief in its popularity as a thriving destination is clearly there. We wanted to be a key part of that.”
Work started on the site in August and the Bierkeller complex is due for completion in the first week of December.
Allan believes that, at a time when post-Brexit vote many companies are being cautious about investments, it is vital to stay focused and positive.
“There has been some economic uncertainty in the past few months but we had an expansion plan and we are determined to stick to that,” he said. “We feel it is absolutely crucial that our company keeps investing and creating jobs in this country.”
Isaac Mayne, head of marketing and promotions added: “Birmingham’s bar and restaurant scene is one of the best and most thriving in the country and Broad Street is the real hub of that.
“We love the atmosphere there, but we felt that with the reputation we have we could add something different and fun to that and give people the choice of not just one extra venue, but three.”