MyBull, a handcrafted keyring made in the heart of Birmingham, brings you great offers from independent restaurants to high end hotels and from great bars to fantastic experiences.

MyBull is the brainchild of Luke Addis, the founder and editor in chief of Birmingham Updates and Oli Hills, MD of Updates Media: “Our vision is to allow everybody in our amazing city to experience the best it has to offer. MyBull will allow you to unlock offers from the best venues in the city and beyond.”

Order your MyBull here It costs £18 for one and £30 for two. It’s valid for 12 months from the month of purchase.

You’ll find just a few of the offers available with your MyBull below:

Malmaison in the Mailbox – 20% off Rooms, Bar, Restaurant and Starbucks. 

After a hard day’s retail therapy, sit back and sip a superbly mixed classic cocktail in our fabulous Chez Mal Bar. Then head to your table in the Chez Mal Brasserie, where you’ll find British and French-inspired dishes, blackboard specials, and Malmaison classics including succulent steak frites and the mouth-watering Malburger. Whether you’re staying for business or leisure, immerse yourself in our vibrant atmosphere and let the good times roll.

Tom’s Kitchen in the Mailbox – 20% off your bill. 

Offering a comfortable environment and focusing on outstanding food, drink and service, Tom’s Kitchen focuses on comforting classics and seasonal specials. Seasonality & local produce are key to Tom’s Kitchen, offering a collection of menus created by Tom Aikens & brought to you by Head Chef Tom Wells & his team.

National Sea Life Centre in Brindleyplace – 30% off entry. 

National Sea Life Centre 02/04/2014
A colony of 12 Gentoo penguins settle in to their new home at the National Sea Life Centre in Birmingham.
Roy Kilcullen/

Be transported into an amazing underwater world at the National Sea Life Centre in the heart of Birmingham. Dive into the frozen extremities of the Antarctic at Penguin Ice Adventure and marvel at the cheeky antics of our Gentoo penguins. Meet a crab or starfish at our Interactive Rockpool, discover the majestic jellyfish and take a peek at our Asian short-clawed otters as they splash in their pool.

Glimpse Opticians in Great Western Arcade – £50 off prescription eyewear.

You probably spend more time with you glasses than your closest friends. Get your next pair completely right by choosing from our carefully curated selection of frames, with ranges entirely exclusive to Birmingham.

Marco Pierre White in The Cube – 25% off food from the al a Carte menu. 

The skyline Marco Pierre White Steakhouse Bar & Grill is located at the top of The Cube building in the Mailbox district. First impressions are spectacular as you enter the restaurant and experience 360-degree panoramic views overlooking the city.

Be At One in Basement Piccadilly Arcade – Bartender’s choice cocktail for £5. 

A cocktail institution delivering great service, an unbeatable party atmosphere, and a pretension-free attitude. This Birmingham bar has a late license so they are able to keep partying with you well into the night and with the addition of over 150+ cocktails on the menu, there is something for everyone!

Island Bar on Suffolk Street Queensway – Happy Hour All Night. 

At Island Bar, the team are passionate about their drinks. They believe they have the most comprehensive spirit and liqueur collection in the West Midlands. Many of their cocktails are their own creations, several have won awards. If you can’t see a cocktail that you fancy, tell one of their award winning bar tenders what you like and allow them to create something special for you.