The city’s New Alexandra Theatre is offering local and international businesses the chance to partner with the venue for the first ever time after it recently launched its brand new Corporate Support scheme.

The venue is offering a host of partnership packages for local businesses – where half of the money generated will be ploughed back into local community projects.

The packages, which are aimed to help businesses reach brand new and diverse audiences, range in cost from £2,000 to £50,000 and entitle holders to a range of exciting benefits.

These include everything from advertising in venue marketing collateral, seat sponsorship, exclusive VIP invites and naming rights of specific sections of the theatre.

Lisa Mart, General Manager of the New Alexandra Theatre, said: “For the first time in the history of the venue we are opening our doors to the businesses of Birmingham and welcoming the opportunity for partnership and collaboration, as well as reaching out to give back to our local community.

“Birmingham is an exciting, diverse and culture rich city of which we are incredibly proud to be a part, and we know that businesses working together is the best way to encourage visitors to the area. With over 250,000 visitors to New Alexandra Theatre every year, we have a variety of partnership opportunities to fit in with the needs of your clients and customers.”

Lisa added: “An astounding half of all income generated by our partnership opportunities will be put back in to projects which directly benefit the local community.

“All holders of Premium Partnership Packages will also be invited to join a dedicated working group which will focus on how best to invest the money raised, giving them a unique say.”

The partnership opportunities were unveiled to business to selected guests last month when the theatre threw open its doors for an exclusive launch.

Guests enjoyed hospitality, backstage tours and musical performances throughout the evening. They also enjoyed learning more about the history of the theatre and even a Cocktail Masterclass in the venue’s Ambassador Lounge.

Anyone who would like more information on Partnership Opportunities should contact