New Look has priced some plus-size items more than regular sizes. However, the question bodes, is charging more for plus-size clothes a “fat tax” or is it simply fairer, as more material is used for larger items?

Angry shoppers stated their outrage yesterday over the high street chain New Look selling garments for women who are size 16 and above for more than clothes aimed at thinner women.

Both in-store and online, certain larger pieces are clothing cost more than smaller sizes. For example with a pair of plus-size trousers costing £22.99 compared to the petite range £19.99.

The debate is causing a storm on Twitter, with some claiming:
This is not ok…#fitequality

However, others agree with the price difference commenting:
More fabric bigger costs! Simple economics rather than a fat tax!!!

With another agreeing: Men’s clothes shops have been doing it for years. As someone who takes a larger size I can’t see a problem, you use a lot more cloth and presumably sewing takes longer too.

Ms Wassell, 43, from Ashford, Kent, who is a size 18, said: “It’s like being discriminated against for being plus-size when I’m only slightly bigger than average. The average size for a British woman is now a size 16.”

However, New Look claimed that, “some products appear similar but may be slightly different”.

Tam Fry, chairman of the National Obesity Forum, said higher price tags for plus-size clothing were a “good incentive” for women to stay below a size 18. He said it is “entirely reasonable for dressmakers to charge more for larger sizes because they require more material. I think if a woman is paying more for her clothes because she is a size 18 or over that she will think seriously about staying in shape and that can only be a good thing.”

New Look said: “We are in the process of reviewing the pricing structure of our plus-size collection in a way which works best for our customers.”