As you may know, I (Luke Addis) started Birmingham Updates (BU) on 8th August 2011 with the main aim of dispelling rumours during the disorder and riots in our amazing city.
Since then it has grown organically and is now the most engaged news source in the West Midlands (on average more than twice engaged than the Birmingham Mail, BBC Midlands Today and ITV Central) thanks to our breaking and straight to the facts updates that are read by hundreds of thousands of people every day.
In December 2015, I co-founded Updates Media Ltd (UM), which is the parent company behind Birmingham, Coventry and London Updates. Today, I run UM with my MD Oli Hills and marketing executive Steph Ko.
We’ve had the pleasure of working with some amazing partners such as National Sea Life Centre, Deliveroo, Bierkeller Entertainment Complex and FleetMilne Property along the way to bring you exciting and engaging content – the best Birmingham has to offer.
‘Updates are creators, developing content and ideas – encountering our challenges right along with us. In a fragmented media and social landscape, we can no longer reach our goals for awareness and reputation through traditional media and PR. Updates enable us to amplify our proposition and message to its audience.’ Chris Coventry, Marketing Manager, National Sea Life Centre.
Join our partner programme here http://www.updatesmedia.com
In the very near future, we will be announcing the launch of one of the most impressive lifestyle products our city has ever seen.
I’m really excited and looking forward to the next stage of Birmingham Updates and I hope you are too.
Thank you very much to everyone who uses and supports BU every day – I am forever grateful and truly humbled.
Special thanks to West Midlands Police, West Midlands Ambulance Service, West Midlands Fire Service, Birmingham City Council, BBC Birmingham, our partners and my amazing team at UM for making everything possible. Also special thanks to the wonderful team at RBH who have helped us with our rebrand.
Luke Addis – Editor-In-Chief and Founding Director of Updates Media Ltd.