Affectionately known as “The Alex”, the New Alexandra Theatre on Station Street first opened its doors back in 1901 and has been delighting audiences across the city and beyond ever since.

Whether you’re watching musical theatre, drama, comedy or music on its famous stage – be prepared for an evening to remember, in a world class venue which is renowned for its first-class customer service.

Here are some fascinating facts about the venue we all know and love.

  • The iconic Birmingham venue celebrated its 115th birthday in 2016.
  • Over 250,000 people attended over 330 performances at the venue over the last year, in a star-studded programme that included the world premiere of David Walliam’s Gangsta Granny, Pixie Lott’s theatre debut in Breakfast at Tiffany’s and the smash-hit musical Sister Act.         


  • It has been a staggering 80 years since the original theatre was demolished and the new one was built.
  • West End hit Jersey Boys, which previously achieved record breaking sales at the Alex, will return to the venue this Christmas from December 16 to 6 January 2018. This follows news that the production was to close in the West End after 3,787 performances.                        
  • A sell-out festive screening of The Muppets Christmas Carol was the first ever film-screening hosted at the venue.

  • The theatrical classic that is Agatha Christie’s The Mousetrap last came to the Alex in October – 64 years after it last hit the venue’s stage on its West End opening tour.
  • As the most haunted place in Birmingham, it’s fitting that 100 people braved the theatre’s very first ghost tours which included a late night lock in.

  • It is now 52 years since acting legends Laurence Olivier and Derek Jacobite starred in the National Theatre touring production of Othello at the theatre.
  • The theatre now has an astounding 1,920 programmes in its archives, many donated by supporters. The most recent donation was a Cinderella programme from 1950 which is signed by its then leading-man Norman Wisdom!
  • Bottoms up! It’s been 57 years since the Alex was granted a license to sell alcohol and opened its first bar.
  • Cosmopolitan anyone? In the last year alone over, patrons have enjoyed drinking over 8,500 cocktails in the newly refurbished Piano Bar.

  • It has been 47 years since the Suffolk Street entrance and bridge was built, now familiar landmarks in the city.
  • It wouldn’t be a trip to the theatre without it – visiting customers enjoyed eating a staggering 45,500 ice creams last year.

To see what shows and evens are coming up at the Alex visit