Money-saving food and drink app ‘Wriggle’ launches in Birmingham

Tsukiji in Birmingham city centre

The exclusive food and drink app Wriggle has launched in Birmingham and is already helping locals to find the best food and save money.

The app is free to download and can be used to access book affordable deals at local, independent businesses across the city.

The eat-out app supports independent restaurants whilst giving customers a chance to choose from unique, handpicked deals that showcase the best food and drink the city has to offer.

RA Coffee House in Kings Heath

Birmingham venues partnering with Wriggle include Legna, the sister restaurant of newly Michelin starred Opheem, plant-based eatery Ba-Ha and fine dining restaurant Craft Dining Rooms.

Founded in Bristol in 2014, the platform now has over 400 registered partner venues with over 150,000 users, helping thousands of people discover new and exciting places to eat and drink each month.

The move to Birmingham comes after a successful crowdfunding campaign earlier this year that saw the restaurant booking app dwarf its £600,00 target and hit £1M of investment. Birmingham is the first major city launch this year, with plans to roll out to five new cities within the coming year.

Peacer the Pizza slice shop in Moseley

Speaking about the launch, Wriggle’s founder Rob Hall said: “There’s so much delicious independent food and drink to explore and enjoy in Birmingham, and it’s Wriggle’s mission to make it as easy and fun as possible for people to get out there and discover it.

“In Bristol, Brighton, Cardiff and Bath (where Wriggle currently operates) we’ve proven that our users love discovering their cities through its independent food and drink scene, and we’re really excited to team up with all Birmingham’s amazing cafes, bars, restaurants and street food traders to help spread the word about the varied, delicious food and drink they’re offering.”

How Wriggle Works

  1. Discover: Via a free app or their website, Wrigglers discover top-notch food and drink deals at handpicked, high-quality local venues.
  2. Save: Book and pay for the exclusive offers through Wriggle, saving money.
  3. Rewards: Earn rewards points for every single purchase, and swap them for cashback – like a city-wide loyalty card.
  4. Redeem: Head to your chosen venue, show your unique booking code, and redeem your Wriggle.

To download their free app click here