Not long until we receive a decision from the mighty Channel 4 on whether they’ll be moving to our beloved Birmingham. We believe there is no better place for the guys who could be looking to set up a second HQ.

There are thousands of reasons why there is no better option than Digbeth, in particular, for the country’s most unique Channel and here are four for four:

They will be in great company.

Our city is over-flowing with culture. Just a quick glance around Digbeth and all around you, you’ll see creativity everywhere. Minerva Works, Fazeley Studios, Zellig and the iconic Custard Factory are home to some of the city’s most artistic teams and independents. One Black Bear, The Mockingbird, Codemasters, Gensler, ASOS, The Space, Maverick TV, North One and stop-motion animators Yamination are just a small fraction of the businesses operating  within the area. The surrounding views, along with the creative spaces and faces create a healthy environment for ideas and talent to grow, making the arrival of Channel 4 a natural fit. What’s more? The location is superbly placed a short walk away from the HS2, which will provide a high-speed service connecting London and Birmingham in just 49 minutes when complete! Fantastic news for commuters and making for a great meeting point too.

We have a passion for nurturing talent.

(Photo Credit: BIMM)

Birmingham is the leading city for start-ups across the UK. Creative talent is encouraged, supported and applauded in Digbeth and surrounding areas. The Prince’s Trust Birmingham is a stone’s throw away from the Custard Factory’s epi-centre. A great cause for young people who are looking to cast an even brighter light upon the city. Just up the road lies The Impact Hub where creators can meet like-minded talents to discuss, contribute, influence and support one another. Not to mention our brilliant schools, colleges and universities that are notorious for outstanding media and film courses. Birmingham City University being only a short walk away, offering degrees in subjects such as; Future Media, Media and Communications in Television and Global Media Management to name just a few. The most knowledgeable industry professionals nurture our students, the innovators who will take pride in shaping the future of the Channel.

We’re young and incredibly diverse at heart.

We are the youngest city in Europe, in fact. Access to the wealth of youthful and diverse talent Birmingham, Digbeth and the bustling Custard Factory estate has to offer is nothing short of priceless. A pool of fresh faces ready to take on the media world with the hottest tech and trend knowledge is every company’s dream. Our multi-cultural background means audiences from all areas, lifestyles and cultures will be accommodated by our hugely diverse and thoughtful army of creators. Being one step ahead of the game is always highly regarded in any industry, but within the ever-thriving creative realm it’s essential to be relentlessly forward-thinking. Birmingham and Digbeth in particular cater for this herd of youngsters with culture-rich events, including gigs and comedy down the road at the o2 institute, plentiful watering holes, bars and restaurants dotted across the area, including The Old Crown, the city’s oldest pub. Club nights at local warehouse venues and Digbeth Dining Club, a Birmingham treasure! A street-food event hosted Thursday to Saturday serving all kinds of cuisine to the masses. American, Italian, Caribbean, Thai, Indian and British flavours are some of the goods dished out from the area’s independent traders. Perfect for a wind-down after work, we’d say!

We’ve got a whole lot of history.

(Photo Credit: Nick Smith)

Great programming has been filmed and produced the city over and Digbeth has been pivotal in the process. Various production companies run from the area, including Fazeley’s Slinky Productions and Maverick TV, based at the Custard Factory, which has produced Embarrassing Bodies, Stephen Fry: Out There and Gok Does Panto. Line of Duty, Doctors, Hustle and Peaky Blinders have all been filmed in and around the area. PLUS Steven Spielberg was here in Digbeth last year filming ‘Ready Player Go!’ No biggie! There is no further proof that our city is hugely in demand and ultimately, there is no place Channel 4 would rather be than in amongst the bright lights of Birmingham.

Get to spreading the word, as Digbeth is here, ready and waiting to welcome Channel 4 with open arms. The exciting venture that will change our city’s path forever is in great hands here in Birmingham’s heart, steeped in history and promising the most glistening future.  Share #4forDigbeth to support the cause!

(Green Man: Photo Credit: Suzanne Lea Smith)