Lane7, the upmarket bowling alley and alternative late-night venue, has confirmed its UK-wide expansion is to continue with the August opening of a new Birmingham site in The Cube.
The rapidly growing entertainment company says it will also have a Liverpool site open before the end of the 2018, and has also confirmed plans for further openings in Durham, Sheffield and Glasgow over the next 18 months, making it the largest independent upmarket bowling operators in the UK.
Lane7 Birmingham is due to open in The Cube, the upscale 25-stories mixed-use development in the heart of the city, in August; extending Lane7’s convention of only opening in prime city centre locations.
The rapid expansion into major cities across the UK will see the creation of around 300 full-time and part-time jobs. This will be in addition to the 150 people already employed across the group’s Newcastle, Middlesbrough and Aberdeen sites, the latter two opening late 2017, to go along with Lane7’s operational headquarters in Darlington, County Durham.
Lane7 owner and founder, Tim Wilks, said: “Birmingham is the perfect next step for us at Lane7, the city’s people know how to have a good time. We can’t wait to get our bowl on with the Brummies and bring our own special twist to the thriving late-night scene in the city centre. As well as the bowling, we’re planning some very special and unique attractions.
“With Birmingham being the country’s second biggest city, this expansion is a massive statement of intent for Lane7. Adding Durham, Sheffield, Glasgow and Liverpool to our portfolio will further emphasise our commitment to become the UK’s biggest independent upmarket bowling and late-night entertainment venue.”
Lane7 won acclaim for its fresh approach when it opened its first site in Newcastle in late 2013, providing an upmarket bowling experience. Lane7 has always been ambitious in introducing new attractions alongside the bowling. The Newcastle site currently offers pool, ping pong, private karaoke booths, beer pong and mini golf together with its ten bowling lanes, which are situated across three floors.
Lane7 has grown its reputation on ground-breaking attractions and are known to install pop-up style attractions that come and go within weeks. These have included features like mini golf, giant remote-controlled car racing rigs and traditional 80s-style arcade games, combining it with late licences, DJs and eclectic drinks menus, featuring alcoholic milkshakes, cocktails, craft beers and extensive bourbon ranges.
Pre-bookings for lanes are already being taken on 0121 289 5395 or birmingham@lane7.co.uk
