Food giant Heinz announced in June that it was going to change the name of its deliciously zingy Salad Cream to Sandwich Cream after 104 years.
The name change, which has now been canned, was suggested because research revealed that hardly anyone uses it as a salad dressing.
Joel Hughes, senior brand manager at Heinz, said: “From TV debates to conversations around the dinner table, it seems everyone has a real fondness for not only the iconic, zingy flavour of Heinz Salad Cream, but the name too.
“Thousands of you shared your thoughts and suggested new ideas, all of which were considered, but it became clear that the British public wanted to keep Heinz Salad Cream, and any other name just wouldn’t do.
“We can’t ignore the will of the people, so Heinz Salad Cream is here to stay.”
