Retail BID lit up twenty five trees along New Street,Temple Street and High Street in support of Birmingham's 2018 Poppy Appeal

The annual Birmingham Poppy Day returns on Tuesday 6th November and aims to raise more than £50,000 in one day of collecting right across the city centre for The Royal British Legion’s Poppy Appeal, which this year is encouraging the public to say Thank You to the First World War generation who served, sacrificed and changed our world.

Over 300 members of the Armed Forces, over 200 volunteers, organisations from across the Midlands, Birmingham businesses, and the Lord Mayor of Birmingham will be supporting the Poppy Day which is the largest one-day street collection in the Midlands.

Collections will take place across the city with locations including the Bullring, Cathedral Square, New Street Station, Birmingham Airport, Queen Elizabeth Hospital and for the first time this year the The Big Peg at the Jewellery Quarter. Entertainment will also take place throughout the day and will feature military bands, vocalist Melissa Horlick, singer Fiona Harris and performer Sgt Barker who will be parading up and down New Street.

The Royal British Legion’s Community Fundraising Manager, Sophia Snell, said: “During the Poppy Appeal 2018 we are calling on the nation to say ‘Thank You’ to the First World War generation, not just the British Armed Forces, but those who fought alongside them from today’s Commonwealth and the countless men, women and children who played their part of the home front.”

“The work of the Legion is as relevant and vital today as it was in the aftermath of the First World War when the charity was founded. The donation for your poppy will help the Legion support today’s Armed Forces community through hardships, injury and bereavements. Generations of the Armed Forces have continued to serve and sacrifice since the First World War, and we recognise and thank them all for their contribution.”

“This Poppy Appeal we have set our highest ever target at £50 million. The Legion’s work is entirely dependent on the public’s generous support – so we encourage Brummies to please wear your poppy with pride and dig deep, knowing that you are supporting our Armed Forces community.”

Birmingham Poppy Day takes place throughout the city on Tuesday 6th November.