Oh yes, you heard right – all Cadbury chocolate bars sold in multipacks are to shrink by the end of 2021 to reduce, for the benefit of health… owner Mondelez has announced.
All of our favourites including Crunchie, Twirl and Wispa bars will contain no more than 200 calories each when sold in a four-pack, but the price is to still stay the same. At least full size bars aren’t changing yet!
However, the reason behind the change is with good intentions: “We must play our part in tackling obesity and are committed to doing so without compromising on consumer choice,” said Louise Stigant, UK managing director at Mondelez International.
The BBC have reported that a spokesperson from Mondelez stated they want to continue “offering consumers different portion sizes for different occasions”, and also said that the list price for multipacks would not change and said pricing was up to retailers.
