Channel 4 has this afternoon (23/07) confirmed Birmingham is on the final shortlist to be the broadcaster’s new national HQ.
The broadcaster has selected Birmingham along with Greater Manchester & Leeds as the three final locations for its new home, as it looks to expand its presence outside of the capital.
The headquarters will consist of a new studio, a base for daily programmes, a new digital production unit and offices, creating hundreds of jobs across all areas of C4’s business, and enhancing the region’s reputation as place for creative companies to grow.
The West Midlands will also be in the running to host one of C4’s new regional, creative hubs, should its bid for the national HQ, be unsuccessful. The other cities shortlisted as potential creative hub locations are: Bristol, Cardiff and Glasgow.
The next stage of the process will involve C4 working with the West Midlands’ campaign team for a more in-depth assessment of the commercial aspects of the bid and to look at specific locations for the broadcaster’s new home.
Mayor of the West Midlands Andy Street, said: “Channel 4 has today confirmed Birmingham is on the final shortlist to be the broadcaster’s new national HQ.
Clearly, this is excellent news and I would like to thank everybody who has worked with us on the bid.
“As a region, we encouraged and supported a bid by both Birmingham and Coventry, so it is disappointing that the latter has not made the shortlist. Everyone in Coventry should be proud of the confidence and energy of their efforts.
“Now, it is important the whole region gets behind the Birmingham bid. If we are successful in attracting the HQ, the benefits will be felt across the West Midlands.
“The West Midlands is the natural choice for Channel 4. Our unrivalled connectivity, the diverse and young nature of our population and the strength of our creative and digital economy mean we have a really compelling case.
“Now we up our game and find another gear as we continue discussions with the broadcaster ahead of the final decision.”
Birmingham is in the final three for Channel 4’s national HQ with Greater Manchester and Leeds. Bristol, Cardiff and Glasgow are in the shortlist for a C4 Creative Hub.