David Beckham’s brand new range House 99 will launch exclusively at Harvey Nichols on Thursday 1st February. With the Mailbox store in the City Centre being one of the first to unveil the highly-anticipated collection of grooming goods.

In association with ‘L’Oréal Luxe’ the one time footballer has developed a set of 21 products for face, body and hair, essential for the aesthetically conscious male. From product to packing this edgy new line has largely been inspired by the increasingly popular hipster style barber shop’s appearing across the country and his famed taste for tattoos.

His fans are particularly keen to try out the ‘Bold Statement Tattoo Body Moisturiser’ with a boost of SPF30 that not only protects against the sun’s harmful rays, but helps to keep skin ink looking fresh. Of course, shoppers will also be itching to try out the ‘Going Strong Styling Gel’, from the man forever fronting headlines for his experimental hairstyles.

‘House 99’ celebrates the year David welcomed huge personal and professional achievements – his marriage to wife Victoria, the birth of their first child Brooklyn and former club Manchester United’s treble trophy win.

Be the first to purchase the goods at the iconic department store from 10am on the first day of Feb before it rolls out across other UK stores and 19 countries world-wide, a month later on March 1st.

(Images: Harvey Nichols & House99)