NEC Group venues are entering the world of virtual reality (VR) which will allow fans in to watch sold-out shows.

A “multi-year” technology partnership with MelodyVR will allow fans access to a selection of live events at Arena Birmingham and the Genting Arena through virtual reality technology.

MelodyVR are to live stream real-time concerts via VR and offer virtual tickets to sold-out shows with the biggest artists, enabling an unlimited number of fans to attend in-demand concerts.

Ian Congdon, head of NEC Group Arena Sales, said: “VR is transforming the concert experience and shifting how fans can consume music, so it’s fantastic to partner with MelodyVR as pioneers in this field.

“Their usage of exciting features and technological capabilities means missing a ‘must-see’ or sold out show could become a thing of the past.

“Nothing can beat experiencing live music in a venue, but offering VR concerts to our customers gives them more opportunities to experience the live music they love and get closer to artists than ever before.”

The concerts, as well as virtual tickets, will be available to purchase via the MelodyVR app, on Oculus Go or Samsung Gear VR virtual reality headsets.

Steven Hancock, COO of MelodyVR, said: “We are excited to be partnering with the NEC Group to deliver live and recorded VR experiences.

“Working with forward thinking and progressive partners to make live music globally accessible via Virtual Reality are the foundations that MelodyVR was built on.

“I’m very pleased that the NEC Group share that same passion for the future and we look forward to working together more closely.”