Freddo is a legend in the chocolate world. The smiling and scrumptious piece of deliciousness is surely one of every child’s (and adult’s) favourite chocolates. But how much do we really know the true character of Freddo? This summer, Freddo is taking chocolate to the next level, giving you the chance to take part in some fun-filled adventures with him at Cadbury World in Bournville. Freddo loves to have fun, so come and join in with him and experience some of his favourite things to do around Cadbury World.
Freddo starts his day at Cadbury World with a delicious breakfast and now you can join in too! Have fun as you pose for selfies, high-five Freddo and share magical moments with the Cadbury characters. The Character Breakfast in an experience you won’t forget, now available every day until September 2nd! Enjoy a delicious breakfast and benefit from priority entry to Cadbury World and its two rides.

Freddo is embarking on an epic adventure during the summer holidays, where young detectives can join him on a special trail to crack the code and find the missing hop. There’s even a special Freddo comic and a delicious chocolate Freddo for kids who solve the mystery!

Freddo enjoys nothing more than to get hands-on with the nation’s favourite chocolate in the Have a Go zone. As well as having a go at tempering, he also loves to perfect his piping skills by writing his name in liquid chocolate – what will you create?

Freddo loves to indulge in a pot of molten Cadbury Dairy Milk as he watches the masterful chocolatiers at work in the popular Chocolate Making zone. There’s even a host of different toppings from marshmallows to popping candy to make the treat extra special. Enjoy your very own creation as you watch the chocolatiers work their magic!

Freddo is a thrill seeker at heart, and loves to ride the twists and turns of the Crunchie Rollercoaster and experience the sensation of diving into a pot of liquid Cadbury Dairy Milk in the 4D Chocolate Adventure zone – a cinema experience that’s not to be missed.

During the summer months, Freddo can be found making the most of the good weather at the African Adventure Play Area, exploring the three stories of tube slides, climbing zones and rope bridges. With a separate zone for the under 5s and an area for parents to relax outside in the sunshine with a drink or snack, this area is the perfect hangout for guests of all ages.

Purple Planet presents visitors with a chance to experience chocolate like never before, including growing a virtual cocoa tree and chasing Creme Eggs. Freddo loves this world of digital delights – especially playing in the chocolate rain!

Freddo relishes the chance to remind himself of days gone by with a stroll down Advertising Avenue with his friends to take in the fantastic array of Cadbury adverts from over the years. Their favourite is coming to face to face with the amazing drumming gorilla!

Freddo’s favourite thing about Cadbury World is the chance to meet lots of interesting people and make new friends. So – whether you want to high five your favourite frog and his friends or grab a selfie – make sure you catch the well-loved characters before you go.

And finally, with a delicious array of Cadbury-themed treats, the Cadbury Café is the perfect summertime pit stop for chocolate lovers – Freddo included! Freddo’s current favourites are mouth-watering ice creams or a scrumptious Marvellous Creations frappé. What will you choose?





