Located on Caroline Street, near St Paul’s Square, BLOC Hotel is a stylish and contemporary 73-room hotel dedicated to providing guests with the perfect night’s sleep and a great location from which to explore the incredible places to eat, drink and shop in the city.

BLOC Managing Director, Rob Morgan, says: “We set up BLOC Hotels with one simple idea. To put together the perfect ingredients for a one, or two-night stay.

“Our rooms include the very best of everything you need – and nothing you don’t. Guests love the big comfortable bed, powerful shower and free, super-fast Wi-Fi.

“We ditched unnecessary items like trouser press. And that means we can offer high-end luxury at an affordable price.”

Guests wanting the ultimate high tech hotel and home from home experience can now be satisfied with the launch of Apartment BLOC – a revolution in affordable luxury place to stay in the Jewellery Quarter.

BLOC’s apart-rooms combines the service and convenience of a hotel, with the creature comforts of your own home. Each apart-room has a king-size bed with luxurious cotton linens and powerful walk-in monsoon shower.

Mr Morgan adds: “With Apartment BLOC we offer that same mix of affordable form and function. But tailored for guests wanting longer-stay city visits.

“We use the same deluxe finishes as a traditional BLOC room. But our mini apartments have more facilities. You can make yourself something to eat, catch up on emails at the desk or watch TV from the sofa.

“Apartment BLOC continues to encourage guests to get out and about and enjoy all the city has to offer. Our ‘Around the BLOC’ guide has city-wide discounts and offers.

“Birmingham has a huge number of conferences, exhibitions and events. BLOC sees it as the perfect place to showcase our brand values.”

Apart-rooms also feature climate control and Artemide ambient lighting which are powered by in-room Samsung Galaxy tablets. All at the flick of a a finger. Guests stay connected throughout their stay with free 100Mb superfast Wi-Fi.

No other hotel comes close. Stream movies or pictures to both of the Apartment BLOC’s at screen TVs from your own device, or focus on work anywhere, with no distractions. The living space is designed for your convenience.

With its luxurious Pianca sofa and dining table, it is perfect either for relaxing or creating a business-like work space.

The kitchenette has all that guests need to unwind after a busy day of meetings or sightseeing. And our 24hr reception is always on hand to help.

Apartment BLOC is now fully open. Apart-rooms are available from just £65 per night.