Ola, one of the world’s largest ride-hailing platforms, has launched in Birmingham, Walsall, Wolverhampton, Solihull, Dudley and Sandwell, giving passengers a new and convenient way to hail a black cab or private hire vehicle.

As a pioneering technology company, Ola will transform the use of transport in the Midlands, enabling the local community and visitors to the area to benefit from greater travel choice, with quicker and easier access to taxis across the Black Country.

Ola’s headquarters are in India and to celebrate its new roots (and routes) in the Midlands Ola hosted a performance by the Bollywood community dance troop, Desi Nach, at Victoria Square.

As well as this, on Sunday 30th June, Ola provided free rides to the local community in Ola green tuk-tuks across Birmingham city centre. They were offering the free rides around town and lifts to Edgbaston to celebrate the India v England match, whereby England won by 31 runs. Hundreds of Brummies took up the offer along with the former England batsman, Mark Ramprakash, who hailed an Ola taxi to the game.

Ben Legg, Managing Director of Ola UK, said: “The enthusiastic welcome that we have received from the West Midlands community means that we’ll soon be launching in Warwick and Coventry. That takes us one step closer to connecting the whole of the region with our mobility services.

“Our success here means a lot to us and we’re making the most of being part of this vibrant, culturally-diverse city this summer. We are continuing to invest in local community events and we will be the headline sponsor of the UK’s biggest South Asian music festival, Ola Birmingham and Sandwell MELA”.

Ola is the only app that can be used by both black cabs and Private Hire Vehicles (PHVs), giving drivers and riders greater choice. As part of their pledge to empower drivers, Ola also offers the highest driver rates, charging just 10% commission to black cabs and 15% to PHVs, compared with 25% charged by competitors.

The company has also committed to making black cab and PHV ride options equally as attractive to app users by ensuring that they are competitively priced. Black cabs do not ‘peak’ meaning that they can be cheaper when PHVs are in high demand.

The Birmingham launch follows the successful introduction and uptake of the ride-hailing platform in Liverpool last month. Birmingham is Ola’s sixth UK launch destination, following Liverpool, Cardiff, Bristol, Bath and Exeter.

To celebrate their launch, they are running an offer for first-time riders with 50% off all rides for the first 2 weeks* (*up to £5 per ride). Simply download the app and book a journey before midnight 31st July 2019.

*Offer to be used within 14 days from sign-up. Available on all car types. Offer can be redeemed in any city where Ola operates. Ola reserves the right to extend or withdraw this promotion at any point.