Stitch Fix has conducted some new research for West Midlands and has apparently found the typical wardrobe of guys and girls in the region, but do you agree? Read their full release below!
Nearly half of the British population (43%) say that where they live impacts the styling choices they make and fashion trends they follow, with as many as a third of young people (18-24) confident they could pinpoint where someone is from, based solely on their wardrobe choices.
Revealed by online personalised styling service, Stitch Fix, to determine whether style preferences vary between counties throughout the UK, the fashion-tech company has unveiled new data showing that how Brits dress is hugely influenced by where they live.
Using sophisticated algorithms in an interactive experience called, ‘Style Shuffle’ which has gleaned over 30 million unique data points on British style preferences,Stitch Fix has been able to identify patterns in hundreds of thousands of style choices across the nation and identified clear trends emerging from the most popular items for women and men in each UK county.
Rich Simmons, Styling Team Supervisor at Stitch Fix UK comments:
‘How we dress is a statement about who we are as people, and it’s fascinating to see that our style is influenced not just by celebrities and social media, but by those living in close proximity. We’re seeing micro cultures of fashion emerging in ways that haven’t previously been identified. As a company fuelled by style and data, it’s incredibly interesting for us to see these county-specific nuances come to light – we love playing a part in the style journeys of our customers.’
The study of Stitch Fix data revealed that, in the West Midlands, the women are fanatic about floral prints, rocking pastel patterned shirts, plimsolls and pale coloured jeans. Meanwhile their male counterparts also have a penchant for flamboyance, opting for Hawaiian shirts, patterned shoes and pastel shorts.
Delving deeper into the regional intricacies of British style, Stitch Fix partnered with YouGov to survey the nation, discovering some key stats on the influences of the way Brits dress. Regarding those living in the West Midlands, the survey found:
- 60% feel their friends have a huge impact on the fashion trends they follow, with 42% stating newspapers and magazines also impact the garments they purchase
- Two fifths (41%) of Brits in the West Midlands believe Londoners have the most easily identifiable style when it comes to their fashion choices
- 53% confirm that the wardrobes of people in reality TV series such as Made In Chelsea, The Only Way Is Essex and Geordie Shore impacts their perception of how people in those areas dress
- Almost half (43%) of those living in the West Midlands state where they live impacts the fashion trends they follow
