As you may or may not be aware Birmingham Updates (BU) started during the riots of 2011 and I, Luke Addis. co-founded Updates Media (UM) in 2015. Since then it has grown to become the most engaged news website in the region and a partner supported business.
Updates Media is always improving to make sure we excel in creating engaging and factual news updates and partner content. Here are a few things we’re are proud of this year:
- Expanded our team which now includes account and content executives Sally Farrent, Drew Craythorne, Kyle Moore.
- Renewed partnership deals with Birmingham Museums Trust, Selfridges, Aston University and many more – Partnership deals is one way Updates Media generates revenue. All deals are signed with one agreement in place – they must work for us, the brand and most of all our audience. Thank you so much to everyone we’ve partnered with this year – It has been an absolute joy to work with you.
In 2017, We launched the most exciting lifestyle product the city has ever seen – MyBull – allows you to get discounts at venues across the city. Earlier this year we employed Ollie Sumnall to manage MyBull and he has worked with ICC, RBS and also local business to maximise the performance of our Birmingham-made keyring.
All this development hasn’t been easy but it has been exciting to see something I started on my own in 2011 grow to what it is today. In September, I took a break from the day to day of the business to focus on my health which i can say has improved and I’m looking forward to returning in 2019.
Our audience is the most challenging aspect of running of media company because without you guys reading this we’d be dead. Every update that is posted has our audience at the forefront – the aim is to inform, entertain and be honest.
Delivering factually correct information is my number one promise to all of you and has been since day one, but we all make mistakes and I’ll always apologise for any mistakes we make.
Thank you so much for following, sharing, commenting, liking and retweeting content that has been produced by us for you.
I also want to say a huge thank you to my sources of information and everyone at West Midlands Police, West Midlands Fire Service, West Midlands Ambulance Service, Birmingham City Council and Government Communication Service for trusting me and sharing information with me so I’m able to deliver it to our audience 365 days of the year.
Thank you to my co-founder and friend Dave Maclean, MD Oli, FD Stuart Kay, Sally, Drew, Kyle, Danielle, and everyone who plays a special part in Updates Media. We couldn’t do it without you and I’m looking forward to even more challenges next year.
I wish you all a wonderful 2019 and hope all your dreams come true.
Thank you very much
Luke Addis – Editor In Chief of Birmingham Updates and co-founder of Updates Media.