Mark Gribben, owner of Ethos, with Lydia Collins holding the
Mark Gribben, owner of Ethos, with Lydia Collins

Brindleyplace has launched it’s own brand honey to raise vital funds Sifa Fireside, a Birmingham charity which supports the homeless across the city.

The honey is produced by 80,000 honey bee’s across three hives which were installed in 2017 on the roof of 3 Brindleyplace.

The first batch of urban ‘Brindleyplace Honey’ is now on sale at Brunswick Street-based florists, Ethos. A minimum donation of £5 is required per jar. with all proceeds going to the charity.

As well as installing the hives, a programme of engagement activities has also been delivered, including bee-keeping courses, designed to educate tenants at the estate on the importance of bees and their conservation.

Lydia Collins, who works for the landlord’s managing agent and oversees the project, said: “The installation of these hives was a fantastic way to demonstrate our support for the local environment, and help towards combating the decline in bee populations. Bees are intrinsic in supporting the food chain, with around one third of the foods we regularly eat reliant on pollination from bees.

“We have a limited number of jars for sale, and with the next batch not due until September, pick up a jar of our 100% local city centre honey quick before it goes!”