Hold the phone, the makers of Nutella chocolate spread have only gone and made a pretty scrumptious chocolate bar for all of us to enjoy before lunch (or all day long).

‘Nutella B-ready is your breakfast snack on the go. The crispy waffles in the shape of a mini baguette are filled with delicious Nutella hazelnut spread.’

Levi Boorer, customer development director at Ferrero, said: “Nutella B-ready is a complementary addition to the Ferrero range, offering shoppers more ‘sweet snacking’ solutions throughout the day.

“We see B-ready as the ideal mid-morning snack, containing fewer than 120 calories, while other products – like Kinder Bueno – are much more suited to post lunch snacking.

“Our initial UK trial has proved incredibly successful. We ranged at the till in a selection of convenience stores and Nutella B-ready ranked as the fourth best performing sweet snacking line during the period.

“We also found that merchandising the single serve product separately to the multi-pack drove incremental sales. We would recommend that the single serve features alongside popular confectionery lines like Kinder Bueno and the multipack format within the biscuits aisle.”

It will be launched in supermarkets and shops in the coming days and weeks. Let me know @bhamupdates when you find them!