Ikea has announced plans to open a new order and collection store on Dale End in the City Centre on Thursday 18th August.

The store is a new format that Ikea has developed to make its home furnishing range more accessible for consumers. Additionally, there will also be an Ikea restaurant where customers can get the world famous meatballs.

Jack Jackson, Ikea order and collection development manager, explains: “We are really excited to be bringing this unique new format to Birmingham, our first order and collection point based in a city Centre location. With less than five minutes from the three main rail stations and close to regional bus network hubs we want to make our products and services available to more people. It will also be easy to get to the order and collection point by car as convenient car parking facilities above the new unit will be available.”

Jack, added: “By introducing an order and collection point in this market we want to bridge the gap between online and in-store shopping and offer customers a new way to shop with IKEA.”

The Ikea Birmingham Central order and collection point will feature the much-loved Ikea room sets providing inspiration and ideas for home and office. While the full Ikea product range will not be available, customers will be able to order from the full range for home delivery or for collection at the collection point. Further a small range of the ‘markethall’ items will be available for customers to take home on the day of their visit.

Specific collection bays will also be available for customers who would like to explore the unit’s unique drive-in collection service.