What is Built-to-Rent (BTR)? And why should you care?

Without wishing to bore you with the dull property jargon, Build-to-Rent (BTR) means that one landlord owns the whole building and operated by one management company. A bit like student halls, but a whole lot more pleasing.

The owners are large companies who invest large amounts of money into the building. They’ll invest in things like the initial quality of the build, they’ll provide a concierge service amenities provided to residents,  onsite maintenance and more. All of these elements come together to create a great tenant experience

BTR schemes are different from traditional buildings where each individual apartment is owned by separate landlords, managed by other agents and the building run by a yet another company. Multiple parties often leads to confusion of tenants, this new model is simple and effective.

Is there a catch? Well, kind of. Living in a building like this can be a tad more expensive. But it’s worth every single penny if simplicity sounds like your cup of tea.

Why? Well…

BTR brings you a world where you report any problems in an easy way (an app, a phone call, an email) and by the time you get home, it’ll all be resolved by the dedicated onsite maintenance team.

Build-to-Rent operators are entirely focused on customer service. You will see a resolution, no matter the efforts they’ve had to go to in the background to make it happen. A traditional landlord naturally has different priorities, whereas BTR’s number one goal is to keep their tenants happy and they have an onsite team to ensure this.

The world of BTR is a long-term multinational business model that doesn’t get hung up on the minutiae of the day’s takings. It’s about long-term sustainable growth and the key to this is tenant happiness. Schemes that have excellent reputations will attract waiting lists and will perform the best.  For the residents, the way to achieve this is to ensure their every needs are met.

The whole point of Built-to-Rent is to make the residents’ life comfortable and convenient. If it makes the tenants happy, it’ll be done.

We believe that there will always be a place for the traditional landlord, but BTR is growing rapidly and we can see why.

Want to live in one of these new developments? You’re in luck.

The Whitmore Collection is the newest BTR kid on the block. And they’re ready to be your brand-new home from September 2019.

Just like we talked about above, The Whitmore Collection is full to the brim with extra amenities and services. From things like having the freedom to decorate as you please, to allowing pets, from a parcel delivery service to an onsite concierge and maintenance, they’ve got you covered. And if that’s not enough, you’ve got The Clubhouse; complete with gym, cinema lounge, private dining room, shared workspace and games room.

The 1 or 2 bedroom apartments are located on Newhall Square in the Jewellery Quarter. They come in all shapes and sizes; flats or houses, canal-side views or balconies, across these three unique buildings – we’re sure there’ll be one that fits you perfectly.

Curious? Make an appointment with FleetMilne for a viewing by calling 0121 366 0456 or emailing [email protected]

In the meantime, why not check out the virtual tours?

Click here for the 1 bedroom apartment

Click here for the 2 bedroom apartment

You can find out more about The Whitmore Collection here.

You can also read more about Built-to-Rent here

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