Warwickshire Police are appealing for witnesses to an incident that happened at the Vélo Birmingham & Midlands cycling event in Atherstone.
The incident happened on Coleshill Road at around 7.50am on Sunday (12/05).
A cyclist participating in the event was riding along Coleshill Road at around the 23-mile mark when they are understood to have come off their bike.
The section of road that the incident happened on is a rural location with a steep downhill section with tight left and right bends.
The cyclist, a man in his 50s was taken to hospital for treatment but sadly later died. His next of kin have been informed and specialist officers are supporting the family.
Sergeant Shaun Bridle from Warwickshire Police said: “While investigations are ongoing to establish the circumstances surrounding this tragic incident, we are keen to speak to anyone who may have witnessed it.
“We are particularly trying to identify any cyclists who may have seen anything or who may have GoPro camera footage from around the time of the incident to please get in touch.
“Our thoughts remain with the victim’s family at this difficult time.”
A West Midlands Air Ambulance Service spokesman said: “The middle aged man suffered serious injuries.
“He received advanced life support before being airlifted to the major trauma centre at University Hospital Coventry & Warwickshire but sadly died later.
“A second patient who was present at the scene was treated by event medical staff.”
Anyone who may have witnessed the incident or has any information is asked to call Warwickshire Police on 101 quoting incident number 84 of 12 May.